Lux Industries – Lux Industries

60+

Years of legacy

1.2L+

RETAIL OUTLETS

36k+

Indirect and direct employees

Vision And Mission

Welcome to Lux Industries Limited, where we envision a world where everyone has access to high-quality innerwear that is not just comfortable and stylish, but is available at an affordable price. At Lux Industries Limited, we understand that innerwear is an essential part of an individual's daily wear. Therefore, we aim to provide the best quality innerwear that enhances the comfort and confidence of our customers. Our vision is to continue growing our business while contributing towards society and making a positive impact on the world.

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Welcome to Lux Industries Limited, where we envision a world where everyone has access to high-quality innerwear that is not just comfortable and stylish, but is available at an affordable price.

At Lux Industries Limited, we understand that innerwear is an essential part of an individual's daily wear. Therefore, we aim to provide the best quality innerwear that enhances the comfort and confidence of our customers. Our vision is to continue growing our business while contributing towards society and making a positive impact on the world.

— Who We are

Late Mr. Girdharilalji Todi set out the foundation stone of Lux Industries in 1957. Began as Biswanath Hosiery Mills, today Lux Industries has grown into India's top brand for comfortable and affordable innerwear.Read More

CSR

With an experience of catering to customer's needs for over decades now, our commitment to customers doesn't just end there but we also believe in giving back to society. Through a variety of social and educational projects, our CSR efforts seek to strengthen local communities. We also strive to provide exceptional customer service and ensure that our customers are completely satisfied with their purchases. We believe that each and every customer is important to us, and we will go the extra mile to ensure that their experience with us is hassle-free and enjoyable.

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With an experience of catering to customer's needs for over decades now, our commitment to customers doesn't just end there but we also believe in giving back to society.

Through a variety of social and educational projects, our CSR efforts seek to strengthen local communities. We also strive to provide exceptional customer service and ensure that our customers are completely satisfied with their purchases. We believe that each and every customer is important to us, and we will go the extra mile to ensure that their experience with us is hassle-free and enjoyable.

Partner Brands

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1957
1973
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2009
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2015

Revolutionizing The Industry

-1957

In 1957, Mr. Girdhari Lal Todi embarked on a mission to revolutionize everyday innerwear comfort for Indians by establishing Biswanath Hosiery Mills. With a vision to provide high-quality and comfortable innerwear, the foundation was laid for what would become a renowned brand.

Second Generation Leadership

-1973

The second generation of entrepreneurs took charge, ensuring the continuation and growth of the business. Their commitment to upholding the brand's values and expanding its reach marked the beginning of a new era for Biswanath Hosiery Mills. In 1973, the second generation, namely Kishan Kumar Todi, Ashok Kumar Todi and Pradip Kumar Todi, stepped in to lead the brand. Their collective efforts and strategic vision propelled the company forward, shaping its future trajectory.

Expansion In Tirupur

-1984

Under the leadership of Kishan Kumar Todi, the brand established its presence in Tirupur, opening a dedicated office in the city. This move allowed Biswanath Hosiery Mills to tap into new markets and cater to a broader customer base.

Ye Andar Ki Baat Hai

-1992

The brand made a significant breakthrough in its marketing efforts by launching its first television advertisement titled "Ye Andar Ki Baat Hai." The commercial featured Tiku Talsania effectively communicated the brand's message to a wider audience.

A New Dawn

-1995

To signify its growth and prominence, Biswanath Hosiery Mills was incorporated as Lux Industries Limited, becoming the flagship company of the group. This milestone solidified the brand's position in the market and paved the way for future endeavors.

Third Generation Leadership

-1999

Navin Kumar Todi, a member of the new generation, joined the office at a young age, bringing fresh perspectives and ideas to the company. His entry added a third generation in leadership of Lux Industries.

Genx Launched Gusto

-2000

In the year 2000, Lux Industries introduced its GenX range, with the launch of the revolutionary product called Gusto. This innovative addition to their product lineup reflected Lux's commitment to meeting the evolving needs and preferences of its customers.

Playing In The Big Leagues

-2003

The Lux Industries IPO was launched in 2003, garnering significant attention from investors. The overwhelming response led to an oversubscription of four times, highlighting the trust and confidence the market had in the brand's potential for growth.

Next Generation Leadership

-2004

Rahul Kumar Todi, another member of the new generation, joined the Lux Industries team at a young age, contributing to the brand's continued success and expansion.

Onwards To Success

-2009

Lux Industries experienced remarkable growth, with consumer satisfaction playing a pivotal role. Over a span of just 20 years, the brand achieved a staggering growth rate of over 100%, a testament to its commitment to quality and customer-centric approach.

Collaboration With Neil Nitin Mukesh

-2010

In 2010, Lux Industries collaborated with actor Neil Nitin Mukesh, who became associated with the Genx range. This partnership further solidified Lux's position as a brand that resonates with the younger generation.

Listing On Nse And Bse

-2015

The shares of Lux Industries were listed on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE), marking a significant milestone in the company's journey. This listing opened up new avenues for investment

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world-class infrastructure

Producing over 1 Lakh garments a Day

We, at Lux Industries Limited use state-of-the-art infrastructure that includes the latest machinery and equipment for the manufacturing of our garments. We have the latest technology for stitching, cutting, knitting, calendering of fabric, elastic making, ironing, and packing.

Producing over 1 Lakh garments a Day

Knitting

Our experienced team of professionals ensures that every garment is crafted skillfully so that it fits you perfectly. We are committed to use only the finest quality yarns for our knitting process, which ensures that the final fabric is not only soft and comfortable but also durable and long-lasting. Our commitment to using high-quality materials and precision knitting techniques ensures that our garments fit well and are ideal for everyday use.

Stitching

Our stitching unit is led by a highly experienced Production Manager who supervises a team of well-qualified and skilled linemen. They are dedicated to meeting the highest stitching standards demanded by our customers. Equipped with a range of machines including flatlock and overlock machines, lockstitch machines, buttonhole machines, and button stitch machines, our team ensures exceptional craftsmanship and precision in every stitch.

Quality Control

Our thorough quality control procedures and the methods that we have adopted to source our raw materials both reflect our dedication to excellence. We also possess an extensive testing facility to ensure that our garments meet the highest quality standards.

global presence

Exporting to 25+ countries

Lux Industries Limited has a strong global presence, with a significant market share in different parts of the world. We are proud to be the largest Indian exporter in the hosiery industry, providing high-quality products to our customers worldwide and selling our products to around 25 countries in the world whose dominant geography includes the Middle-East, Africa and Europe. We believe that it is our commitment to quality and customer satisfaction that has helped us build a strong reputation worldwide.